Personal Selling Can Be A Part Of ____ And Involves Direct Spoken Communication Between Sellers And Customers. (2023)

1. [DOC] sales promotion managers - MLSP to Accompany Essentials of Marketing

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2. personal selling can be a part of ____ and involves direct spoken ...

  • Sep 12, 2023 · a. Personal selling involves direct spoken communication between sellers and potential customers. b. Mass selling involves advertising and ...

  • E. involves direct spoken communication between sellers and potential customers. C. must be paid for while another form of mass selling—publicity—is free. To encourage potential buyers to take its new Model 3 sedan for a test drive BMW posts a video on its website of the Model 3 speeding down a winding mountain road.

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4. Quiz 3 Flashcards by elyse zepeda - Brainscape

  • Personal selling involves direct spoken communication between sellers and potential customers. Mass selling involves advertising and publicity, Sales ...

  • Study Quiz 3 flashcards from elyse zepeda 's university of Texas at San Antonio class online, or in Brainscape's iPhone or Android app. ✓ Learn faster with spaced repetition.

Quiz 3 Flashcards by elyse zepeda - Brainscape

5. Complying with the Telemarketing Sales Rule

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9. Principles of Marketing Flashcards

  • Dec 26, 2007 · ... part of a brand that can be spoken ... involves informing customers and persuading them to purchase products through personal communication.

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Personal Selling Can Be A Part Of ____ And Involves Direct Spoken Communication Between Sellers And Customers.? ›

The promotion part of the marketing mix involves telling customers that the right PRODUCT is available at the right PLACE at the right PRICE. Basic types of promotion: personal selling, mass selling, sales promotion, and publicity. involves direct spoken communication between sellers and potential customers.

What involves direct spoken communication between sellers and consumers? ›

PERSONAL SELLING--direct spoken communication between sellers and potential customers.

Which kind of communication does personal selling involve? ›

Personal selling involves person-to-person communication, which requires interpersonal skills and expertise to persuade leads to buy products and services. There are many different types of personal selling, including retail sales, business-to-business sales, and telemarketing.

Is personal selling a direct communication? ›

Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.

Does personal selling involves direct spoken communication between sellers and potential customers? ›

Personal Selling: involves direct spoken communication between sellers and potential customers. Salespeople get immediate feedback, which helps them to adapt. Personal selling is expensive, so it is often desirable to combine it with mass selling and sales promotion.

What is two-way communication between consumers? ›

Two-way communication happens when the recipient and the sender of a message exchange roles on a continuous basis. In marketing, this happens when a brand sends a message, the consumer responds to the message, the brand reacts to the consumer's response, and so on. In traditional marketing, communication was one-way.

What are the types of direct communication? ›

Direct Communication Style

A Direct Communication Style is clear, concise, and unfiltered. There is no hidden message and no subtlety. People with a direct communication style prefer clear and actionable information without any “fluff”. They want to get to the point quickly and want others to do the same.

What are the three types of personal selling? ›

Salesperson: Personal selling, a main tool in marketing communications, is used by retail associates, telemarketers and outside sales managers. According to David Jobber, co-author of "Selling and Sales Management", there are three types of personal sellers: order-takers, order-creators, and order-getters.

What is personal selling technique? ›

Personal selling strategies involve meeting with the customer for a face-to-face interaction that serves to inform and persuade them into making a purchase. By directly meeting with the customer, the salesperson confirms the product's benefits by emphasizing details like price, characteristics or current market demand.

What is the personal selling process? ›

Personal Selling Process - Key takeaways

Effective personal selling involves choosing the right leads, creating customer value, and using stories in the sales pitch. There are seven steps in personal selling: prospecting, pre-approach, approach, sales presentation, handling objections, closing, and follow-up.

What is direct and personal communication called? ›

Interpersonal communication is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages: it is face-to-face communication.

What is an example of personal selling? ›

Personal selling example: Door-to-door sales

One of the common examples of personal selling is door-to-door sales. The salespeople knock on the doors of potential customers to advertise and sell the products/services. They try to convince the customers to buy from them with their strong interpersonal skills.

What is direct personal communication? ›

It is clear, straightforward, and involves the two-way, free-flowing sharing of thoughts, feelings, and ideas. There is no pretense or hidden messages in direct communication; its purpose is quite simply to get or give information from one person or group of people to another.

Does personal selling involves two-way communication between the buyer and seller? ›

Personal selling involves the two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision. Sales management involves planning the selling program and implementing and controlling the personal selling effort of the firm.

Is personal selling an indirect communication between buyer and seller? ›

Answer. Personal selling is two-way communication between the seller and the prospective buyer. It is done with the perspective of introducing the right products to the right people. Personal selling is used in all sectors whether through indirect selling, to individuals, or to organizations.

What is the role of communication in personal selling? ›

Develops relationships: Salespeople can use communication to build customer loyalty and gain repeat customers. They can also build relationships that may provide other benefits in the future, such as job opportunities.

What is direct communication with a customer? ›

Direct communication

Customers who communicate in this style prefer clear and concise communication without any fluff. They want you to get to the point quickly and efficiently. Examples of direct communication include: “I need this product. Can you tell me how much it costs?”

What is direct spoken communication? ›

Direct communication is saying explicitly and plainly what the person is thinking. Indirect communication is not saying what a person is thinking. Instead they use gestures, tone of body language to communicate their true meaning.

What is two-way communication between a buyer and a seller called? ›

(Personal selling is the two-way flow of communication between a buyer or buyers and a seller that is designed to influence the buyer's purchase decision and can take place in various situations: face-to-face, via video teleconferencing, on the telephone, or over the Internet.)

In which process there is direct communication between purchaser and seller? ›

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. The call to action is a common factor in much of direct marketing.


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