Prices fell last month for the first time since April 2020 | CNN Business (2024)

Prices fell last month for the first time since April 2020 | CNN Business (1)

Patrons dine at a café in downtown San Francisco, California, on Friday, November 3, 2023.

New York CNN

After three-plus years of prices steadily — and sometimes sharply — increasing month after month after month, they fell in November.

Last month, for the first time since April 2020, prices fell on a monthly basis, according to a closely watched report released Friday by the Commerce Department.

US inflation slowed further in November, and consumer spending continued to outpace expectations, lending further credence to the idea that the US Federal Reserve could stick its “soft landing” of bringing down inflation with a barrage of interest rate hikes while not throttling the economy into a recession.

November’s Personal Consumption Expenditures price index, a comprehensive measure of prices US households pay for goods and services, declined 0.1% from the month before, bringing the annual inflation rate to 2.6%.

It’s the first time the headline PCE index decreased on a monthly basis since the early stages of the Covid-19 pandemic. Annually, it’s a marked improvement from a 2.9% rate in October and the 40-year high of 7.1% notched in June 2022.

Tumbling gas prices — energy prices dropped 2.7% from October — drove the swing into negative territory, according to the report.

“This trend is as graceful and encouraging as anybody could have hoped for when the Fed started lifting rates,” Matt Colyar, Moody’s Analytics economist, told CNN. “It’s another good, solid report, and it’s becoming increasingly [evident] that what the Fed has done has not initiated a recession and has coincided with their main goal, which is prices back down toward their 2% target.”

A shopper carries bags at the Polaris Fashion Place mall on Black Friday in Columbus, Ohio, US, on Friday, Nov. 24, 2023. An estimated 182 million people are planning to shop from Thanksgiving Day through Cyber Monday, the most since 2017, according to the National Retail Federation. Photographer: Matthew Hatcher/Bloomberg Matthew Hatcher/Bloomberg/Getty Images The US economy expanded 4.9% in the third quarter, slightly weaker than previously estimated

The Federal Reserve’s favored inflation gauge — the “core”Personal Consumption Expenditures price index that excludes energy and food prices — also cooled to 3.2% for the year ended in November.That’s a step back from October’s annual increase of 3.4% and a step closer to the central bank’s 2% target rate.

The core PCE price index is at its lowest annual rate since March 2021.

“More importantly, the six-month annualized average rate of inflation is now up 1.87%, indicating easing inflation pressures in contrast with the 4% pace of core inflation during the first six months of the year,” Joe Brusuelas, principal and chief economist at RSM US, wrote in a note on Friday. “These data are consistent with a strong and growing economy bolstered by income gains above inflation and a dynamic labor market as inflation eases.”

Economists were expecting core inflation to rise by 0.2% from the month before and for an annual increase of 3.4%, according to consensus estimates on FactSet.

A deflationary month

The PCE price index’s first monthly drop since April 2020 is a welcome change of pace for Americans who have been hammered by high inflation since early 2021.

However, while deflation has been occurring in pockets (notably, goods), too much of it can be a bad thing.

A monthly decline, especially in the headline PCE index, is not representative of a deflationary economy, Gus Faucher, senior vice president and chief economist of the PNC Financial Services Group, told CNN in an interview Thursday in advance of the inflation report.

Monthly data is preliminary and frequently revised. Additionally, the overall index is far more sensitive to the often-volatile swings from components like food and energy. An oil price spike, weather events or unexpected animal illnesses could have significant effects in a short period of time.

“Absent a recession, it’s difficult to see overall deflation in the economy, because I think the labor market is going to remain solid, and we will continue to see wages growing and going up at a pace that is consistent with 2% inflation,” he said.

He added: “The Fed very much wants to avoid deflation; so, if we see inflation slowing, moving below 1%, I think we see the Fed cutting rates in order to head off deflation.”

During the Federal Open Market Committee last week, when central bankers once again kept rates steady, policymakers signaled that a trio of rate cuts could come in 2024.

“If core PCE keeps ticking up by 0.1% and almost rounding down to zero, then [the Fed has] a lot of leeway to begin cutting rates,” Colyar said. “There certainly hasn’t been any sign that they should deviate from [their projections last week.]”

Household finances remain healthy

The Commerce Department’s latest Personal Income and Outlays report also showed that consumer spending increased 0.2% from the month before. Economists had expected it to remain flat.

When adjusting for inflation, spending ramped up 0.3% on the month.

“There is no glaring fault line in the household balance sheet, and the proof positive is the continued strength in consumer spending that we’ve seen,” Moody’s Analytics economist Matt Colyar said in an interview Friday.

There’s still one big holiday shopping weekend to come, but consumers got a strong start to the critical spending season with robust — and, in some cases, recordspending on Black Friday and Cyber Monday.

Friday’s report showed that spending on goods increased 0.5% from October and services increased 0.1%. Playing to the post-pandemic theme of consumers shelling out for experiences and entertainment, the largest gainers in goods sales were in the recreational goods and vehicles category.

Prices fell last month for the first time since April 2020 | CNN Business (3)

People walk past advertised Black Friday discount signs at the Macy's retail store inside the Queens Center Mall, New York, NY, on November 24, 2023.

Friday’s report is yet another confirmation that consumers aren’t as financially tapped out as economists initially thought they would be at this time of year.

Last week, the Commerce Department reported that sales at US retailers rose 0.3% for the month, according to data that’s adjusted for seasonality but not inflation. Economists had expected those sales to fall by nearly that amount.

“The retail sales numbers were good, we continue to see job growth and wage gains, and that is supporting consumer spending growth in late-2023,” Faucher said.

Household finances remained strong in November, with personal income growing 0.4%, a slight acceleration from the 0.3% increases seen in the two months prior.

Savings grew as well. The personal saving rate (savings as a percentage of disposable income) ticked higher to 4.1% from 4% the month before.

The months of slowing inflation and stable and strong labor market conditions are helping Americans feel better about the overall economy and its direction.

Earlier this week, the December Consumer Confidence Index jumped to its highest level since July, according to the monthly report released by the Conference Board. And separately on Friday, a report from the University of Michigan showed that its measure of consumer sentiment spiked nearly 14% from November.

CNN’s Bryan Mena contributed to this report.

As someone deeply immersed in economic analysis and financial trends, I find the recent developments in the U.S. economy, particularly the November 2023 inflation report, to be both intriguing and reflective of broader economic dynamics. Allow me to break down the key concepts used in the article, shedding light on the intricacies that may not be immediately apparent to the casual reader.

1. Inflation Trends: The article highlights a significant shift in inflationary trends in the United States. After a prolonged period of steadily increasing prices, November witnessed a noteworthy change with a 0.1% decline in the Personal Consumption Expenditures (PCE) price index. This index serves as a comprehensive measure of the prices that U.S. households pay for goods and services. The annual inflation rate stands at 2.6%, a marked improvement from the 2.9% rate in October and the 7.1% peak recorded in June 2022.

2. Factors Influencing Inflation: Tumbling gas prices, with energy prices dropping 2.7% from October, played a significant role in driving the overall inflationary trend into negative territory. This emphasizes the role of energy costs in shaping the inflation landscape.

3. Core Inflation and Federal Reserve's Target: The article introduces the concept of the "core" PCE price index, which excludes energy and food prices. This core index serves as the Federal Reserve's favored gauge for inflation. Notably, it cooled to 3.2% for the year ending in November, a step back from October's 3.4% increase. The Federal Reserve aims to achieve a 2% target rate, and the slowing core inflation is seen as a positive step toward this goal.

4. Economic Growth and Consumer Spending: The report touches on the U.S. economy's expansion by 4.9% in the third quarter, slightly weaker than earlier estimates. Despite this, consumer spending continues to outpace expectations. The Commerce Department's Personal Income and Outlays report indicates a 0.2% increase in consumer spending from the previous month, with a notable uptick of 0.3% when adjusting for inflation.

5. Deflationary Concerns: While the monthly decline in the PCE index is a welcome relief for consumers, the article cautions against interpreting it as representative of a deflationary economy. Gus Faucher, senior vice president and chief economist, emphasizes the preliminary and volatile nature of monthly data. The article underscores the importance of avoiding deflation, with potential rate cuts by the Federal Reserve if inflation slows below 1%.

6. Consumer Confidence and Household Finances: Despite concerns about inflation, the article points to a strong and growing economy, supported by positive indicators such as consumer confidence reaching its highest level since July. Household finances remain robust, with personal income growing 0.4% in November and an uptick in the personal saving rate to 4.1%.

In conclusion, the economic landscape presented in the article reflects a delicate balance between inflationary concerns, consumer spending resilience, and the Federal Reserve's strategies to navigate these challenges. As an enthusiast in the field, I find these dynamics to be not only crucial for economists and policymakers but also impactful on the everyday lives of individuals and businesses.

Prices fell last month for the first time since April 2020 | CNN Business (2024)

FAQs

Prices fell last month for the first time since April 2020 | CNN Business? ›

A deflationary month

Why do prices keep going up over the years? ›

Inflation can occur when prices rise due to increases in production costs, such as raw materials and wages. A surge in demand for products and services can cause inflation as consumers are willing to pay more for the product.

Why have prices gone up since the pandemic? ›

The combined effects of increased demand for durables and shortages caused by supply-chain disruptions were the main source of inflation in the second quarter of 2021. Both the direct and indirect effects of those supply-chain problems remained substantial through the end of 2022.

Do prices ever go down after inflation? ›

But the reality is that even as the inflation rate falls, it's unlikely that most prices will decrease alongside it, though some individual items might cost less. And as much as it might not feel like it over the last few years, ever-rising prices can actually be a good thing in the broader economic picture.

Will prices ever come down? ›

"Deflation, economists... they would not really look kindly on falling prices, and actually, prices are far unlikely to go back to those pre-pandemic levels," Foster said. So, while inflation has indeed slowed since 2021, we're probably not going back to 2019 prices.

What are the 3 main causes of inflation? ›

Causes of inflation generally break down into two categories, demand-pull inflation and cost-push inflation. As for current inflation, the main contributing factors include the increase in the money supply, supply chain disruption and fossil fuel policies.

Why is everything getting so expensive? ›

Supply chain bottlenecks and soaring demand for goods and services following the re-opening of the economy after the pandemic-related lockdowns sent prices for goods and services skyrocketing to four-decade highs last summer. But over the last few months, inflation has been decelerating.

What are the reasons for cost increases? ›

Typically, products increase in price to match higher operating costs, increases in hires, or increases in prices of needed materials. To ensure the same level of high quality, sometimes you have to raise the price.

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